Websites are foundational for small businesses and nonprofits, especially for those interested in navigating online sales and reaching customers outside of their brick and mortar location(s). Over the past few months, we’ve enjoyed working with Conrad’s Deli to do just that.…
Is graphic design just trendy and frivolous? Is investing in branded graphics a waste of time and money? As we’ve discussed in our past myths, good marketing for small businesses and nonprofits isn’t just a luxury; it’s a necessity. How…
Whether you sell a product, provide a service or promote a cause, images bring your brand to life. They show people what you do, who you are and why they should connect with your small business or nonprofit. In this…
The world of social media is an enigma. It’s a virtual existence in many ways, and though it connects us with those whom we may not otherwise have had the opportunity to connect with, it can (more often that not)…
Are Facebook pages the same as websites? If a small business has a Facebook page, does the business also need a web presence? While it is important to have a Facebook page as a small business or nonprofit, a Facebook…
As a small business ourselves, we know that every penny counts. Not every trend that passes through is worth the time or money investment, and as resources are limited, small businesses and nonprofits have to be wise. We understand the…
Is marketing essential for local small businesses and nonprofits? Isn’t word-of-mouth and personal relationship key? Well, yes to both- but there’s more to it. Navigating the marketing world, especially for small businesses or nonprofits, can be a little bit tricky.…
Marketing for small businesses is vastly different than marketing for large corporations. Marketing for nonprofits is its own game entirely. While there’s always a lot to learn about marketing and advertising from big businesses like Walmart and Geico, often what…
“Just tell it like it is – and if they don’t listen, it’s their fault.” In my time doing media for Christians, I’ve heard this thought expressed repeatedly – and I appreciate the heart that is commonly behind it. We…
