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small business marketing strategy

Defining Your Small Business Marketing Strategy

“Marketing is simple, isn’t it? Just follow the corporate marketing pattern, right?” These are questions we receive often. Is small business marketing so different than corporate marketing? Is there a one-size-fits-all for business or nonprofit marketing? When discussing marketing strategy,…

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New Client Website: Conrad’s Deli

Websites are foundational for small businesses and nonprofits, especially for those interested in navigating online sales and reaching customers outside of their brick and mortar location(s). Over the past few months, we’ve enjoyed working with Conrad’s Deli to do just that.…

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branding and graphic design

Marketing Myth #5: “No one cares about branding and graphic design.”

Is graphic design just trendy and frivolous? Is investing in branded graphics a waste of time and money? As we’ve discussed in our past myths, good marketing for small businesses and nonprofits isn’t just a luxury; it’s a necessity. How…

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photography and videography

Marketing Myth #4: “Professional photography and videography don’t matter.”

Whether you sell a product, provide a service or promote a cause, images bring your brand to life. They show people what you do, who you are and why they should connect with your small business or nonprofit. In this…

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social media marketing

Marketing Myth #3: “Social media doesn’t impact sales or donations.”

The world of social media is an enigma. It’s a virtual existence in many ways, and though it connects us with those whom we may not otherwise have had the opportunity to connect with, it can (more often that not)…

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